Creating quality content about the event and making sure it is picked up by the correct target audiences, is in the hands of two parties – our in house communications director and a dedicated external PR company.
Along with the 4000 visitor tickets we also distribute the conference brochure all across Africa with the help of African representatives, media partners and post.
EMAIL & SMS CAMPAIGN
With over 110 000 subscribers we connect frequently with our audience. We regularly feature products and features from exhibitors and sponsors to specific target audiences. To see how we can help you increase your visibility, contact us today.
As a part of Clarion events, Future Energy Nigeria forms part of a global events team:
Spintelligent’s Power and Energy Series, which includes African Utility Week and Future Energy East Africa.
HOST PUBLICATION: ESI AFRICA
Established in 1996, ESI Africa - Africa’s Power Journal is the trusted knowledge source of African utilities and their partners across the continent. The year-long campaign includes web banners, social media, mailers, adverts and content. Exhibitors also get special discounts for the annual African Utility Week supplement in the May issue.
PARTNERS AND ASSOCIATIONS
We partner with over 40 trade media publications and associations to reach the specific audiences you want to meet. Contact us today for referrals and special discounts.
TRIPS INTO AFRICA
Our teams are passionate about keeping in touch with key representatives and stakeholders in Africa – and the best way to do this is face to face meetings. We go on over 20 trips into African territories a year, all of which lead to better relationships and retention.
ACTIVATIONS AND TICKET DROPS
For the last few years we have cultivated relationships in DISCOs and GENCOs and do regular activations in their offices. The campaign also distributes 4000 tickets across Nigeria to potential attendees.
Those familiar with Nigerian radio will be able to listen out for Future Energy Nigeria advertisements on Lagos Talks and Classic FM in the lead up to the event.
Through the use of Google Adwords and sponsor banners on partner websites, there is a very good chance that you've seen the Future Energy Nigeria banner on various industry portals and websites and even event listing websites such as Eventbrite, 10 Times and the like. We also have visibility on our key stakeholders' websites.
WEBSITE AND SOCIAL MEDIA
We engage with our audience for 365 days of the year on social media, posting the latest news, event updates and adverts online, while our website is the main portal for anything Future Energy Africa.
If you're looking for energy-related videos on YouTube you will surely come across our Power and Utilities Portfolio channel, which hosts a number of videos. We promote videos on YouTube as well.